Director of Sales - Hilton Garden Inn, GR

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The Hilton Garden Inn is a fast-paced, high-energy workplace, with endless opportunities for advancement.  Come join the best team in the Hospitality Industry!
 

Director of Sales:
As a Director of Sales you would be responsible for negotiating and booking new/repeat business by networking, prospecting, and outside sales calls for the local market areas. The Director of Sales must be knowledgeable of industry trends, procedures and practices, while following Suburban Inns and franchise standards and expectations.
 

Benefits Include:

• Hotel and restaurant discounts
• Earned Paid Time Off for ALL Team Members
• Insurance (health, vision, dental, life) for full time Team Members
• Flexible schedules 
• Holiday Pay
• 8 hours of paid volunteer time per year 
• Advancement and professional growth opportunities
• Monetary recognition program 
• Monetary referral program 
• 100% paid maternity/paternity or adoption leave for those who qualify for FMLA
• Employee Assistance Program (EAP) through Pine Rest (3 free counseling visits, online library, and access to legal, financial and elder care consultations)

Essential Functions

• Report to work in professional attire, presented neat and clean
• Greet all guests in a friendly, positive manner.  Ask questions of guests and make personal connections to make them feel they are welcome and valued
• Anticipate and meet the needs and expectations of our guests, then go one step further
• Develop, implement and monitor annual budget for the rooms/banquet departments, taking corrective action as necessary to help assure that financial goals are met
• Grow year over year sales for all disciplines while staying within budget
• Lead, manage, and hold the SMERF Sales Manager and/or Banquet Sales Manager accountable to the standards of employment and job performance set by the core values of Suburban Inns
• Serve as main point of contact for all area corporate accounts
• Maintain positive relationships with all area corporate accounts
• Perform sales calls via phone, site visits, networking, cold-calling, etc.
• Identify prospective customers by using business directories, following leads from existing clients, participating in local organizations and clubs, and attending conferences
• Negotiate corporate accounts and set up RFPs with assistance from the General Manager and Corporate Director of Sales
• Respond in a timely fashion to all leads; meeting, broker, local CVB’s, etc.
• Book motor coach groups and maintain communication until the event is complete
• Assist with sales of other outlets, such as meeting rooms, banquets, restaurants, etc.
• Perform site tours at hotels and train new sales agents so they are knowledgeable in this process
• Work with the Guest Service Manager to coach Guest Service Representatives on how to sell and gather leads
• Follow up on goals and action plans weekly to ensure hotels are building loyalty and increasing market share, send out sales report to show results
• Work with the Sales Manager to maintain knowledge of all banquet functions and details
• Work with Sales Manager on wedding and sports group market
• Attend Brand training classes when needed and do webinar classes on sales
• Perform annual update of competitive SWOT analysis
• Read daily and weekly news outlets, sign up for google alerts and indeed.com to keep abreast of current events in the Grand Rapids or Tri-City Areas of Michigan
• Keep informed on franchise rewards programs to help with sales
• Present potential direct bill accounts to Corporate Director of Sales and hotel General Manager for approval
• Update day books, monthly sales budget spreadsheet, sale pro contacts, plus any other miscellaneous spreadsheets requested by management
• Participate in local community organizations
• Attend scheduled staff meetings
• Exhibit regular and recurrent attendance records
• Rotate Manager on Duty (MOD) shifts on weekends for the hotel
• Other duties as requested by management

Position Requirements:
Minimum Knowledge:  Requires ability to interpret / extract information and / or perform arithmetic functions.  May require typing, record keeping, or word processing.  Great communication skills.
Formal Education and Job-Related Experience:  This position requires a minimum formal education of a high school degree or equivalent related experience.   A minimum of 6 months doing outside sales, and 1 year of hotel job-related experience
License, Registration, and/or Certification Required:  Clean, valid driver’s license, reliable transportation to be used on sales calls
Uniform and Appearance Guidelines:
Uniform:  Professional attire according to Suburban Inns guidelines
Appearance:  Hair must be kept well-groomed. All facial piercings and tattoos that are not covered by a work uniform must be approved by management. Any tattoo that is deemed offensive to co-workers, guests, vendors or others in the workplace based on racial, sexual, religious, ethnic, or other characteristics or attributes of a sensitive or legally protected nature are not permitted and must remain covered or concealed at all times. This policy will be administered by the position’s supervisor, without regard to race, religion, age, sex, national origin, disability, height, weight, genetics, familial status, veteran status, and other protected characteristics. The Vice President of Operations has the authority to veto any decision made by the position’s supervisor
We are a dynamic organization in a rapidly changing industry. Accordingly, the responsibilities associated with this job will change from time to time in accordance with business needs. More specifically, the incumbent may be required to perform additional and/or different responsibilities from those set forth above.